Increasingly, consumers are using a brand’s online presence to gauge its relevance for providing a solution to their problems, and this could range from a service or a product to an online video.
Having a significant online presence means more visitors and potentially more customers, but your presence needs to be positive to prevent people turning away or not reaching out to your brand at all.
Increasing your presence across the internet is a great way to drive traffic to your website, and there are many effective ways to improve your online presence.
Here are our top three:
1. Search Engine Optimisation
Google, Bing, and other search engines are one of the first places that consumers go to when looking for new products or services. If you don’t have any presence on search engines – then you won’t generate any traffic this way.
Some small businesses can generate as much as 80% of their traffic from search engines, so getting access to this market is important.
The best quick fixes for search engines is to focus on one set of keywords and include it in headings and text on a page’s meta tags.
2. Social Media
Social media is one way to grow interest in your brand by getting your current customers, staff, and business partners to promote and interact with you.
Consumers say that they are likely to trust the recommendation of a peer on social media more than traditional marketing.
Social media is also a great way to display your expertise within a field by sharing useful information.
3. Blogging
Blogging is another way for you to display your expertise and build links to your website. Research has demonstrated that businesses which blog generate more inbound links (that help with SEO) and that audiences trust blogs more than other forms of advertising.
The important element of blogging is not to be too promotional. This comes after a prospect has subscribed to your mailing list and receives promotional emails.
Conclusion
You need to be seen online, and there are three very effective ways to do this. Use these tools well, and you will likely see more traffic to your website and more leads being generated.
How do you grow your online presence? What results do you see from your efforts?
Let me know in the comments below.

Leave a Reply

Your email address will not be published. Required fields are marked *