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Social media is one of the best ways to connect with your audience and expand the reach of your brand. However, some brands fail to realize the power of social media and how getting content wrong can damage a reputation.

The potential for disasters is easy to minimize, especially if you follow these tips.

  1. Keep Control Of Your Social Media Platforms

The first tip is to ensure you have control of your brand’s social media accounts. Too many brands don’t have a master record of usernames and passwords, and this can be a disaster when disgruntled employees leave.

HMV discovered this after sacking the staff who had the keys to Twitter, and the HMV profile was subsequently flooded with angry comments.

  1. Check Why Hashtags Are Trending

Don’t ever incorrectly use a trending hashtag to advertise your products/services. Many brands have accidently done this when viral hashtags were related to domestic abuse, political uprising, natural disasters and terrorism. All these brands received heavy criticism.

Always ensure you know why a hashtag is being used and don’t shoehorn your brand into a message just because it is trending – make it relevant.

  1. Check Your Work

Spelling mistakes on social media5 are common and when infrequent will often be ignored. But when you have numerous errors throughout your social media6 campaigns – audiences will notice and complain. Double check your work at every stage to make sure your content is accurate.

  1. Consider The Opinions Of Your Audience

McDonald’s had a bad social media7 experience when they asked their customers to post stories about their experiences. While they wanted positive engagements, they got a lot of negative comments; including fingernails in food and stories of potential food poisoning.

The campaign was ended; but that hasn’t stopped the hashtag: #McDStories from continuing.

  1. Respond To Brand Mentions Appropriately

More customers than ever are turning to social media8 to vent anger when brands make mistakes. Be sure your response is professional and check for mistakes. By sending disappointed customers to the wrong page will only anger them and lead to lots of negative attention.

United Airways discovered this when they accidently sent an unhappy customer the wrong link.

Conclusion

Social media9 disasters can happen. You can minimize the chance of a social media10 disaster occurring in your business by following the tips above.

Finally, the best tip of all is to carefully consider what you are publishing and how people might respond. If there is a chance of a negative reaction – it’s best for your brand to find something else to publish.

What tips do you have for avoiding social media11 disasters? What strategies do you use to respond to potential errors?

Let me know in the comments below.

Camera Lens

Images have always been important for business ,social media campaigns. Content with images has a much higher engagement rate and encourages audiences to click through when attached to a link.

This is not surprising. An image can be processed 60,000 times faster than text, and can convey more emotion and context.

Social media platforms recognize the power of visual storytelling. For example, last year, Twittermade images exempt from the character counts in Tweets to encourage more people to use images as part of their tweets.

A Storytelling Success

Another demonstration of how visuals have become a cornerstone of social media, is the growth of visual-based social media channels. Instagram and Snapchat are two examples that are very popular in the MENA area.

But it isn’t just about having an image attached to a link or a message. Visuals work best on social media when they are used in conjunction with storytelling. Audiences respond and interact with stories because they want to feel they are part of something bigger. It empowers them and encourages loyalty.

Storytelling is such a successful strategy because it stimulates certain areas of the brain which increase happiness and satisfy social needs.

Combining The Two

Combining the two seems natural. A story being told via images and video is more engaging and satisfying, and there are many ways to tell stories through social media. For instance, you could create video podcasts about how your product is created, the foundation of your brand, or how you support clients.

Not Just On Social Media

Of course, you can’t just limit your storytelling to social media. Your website and blog are great locationsfor telling a story. Your ‘about us’ page can tell the story of your foundation, while product descriptions can develop the backstory for products.

Use text, images and video to create rich media content which is easier for your audience to absorb.

Conclusion

Storytelling and visuals go together and can yield great results. This doesn’t have to be limited to social media, but can be incorporated into much of your marketing.

The results will be better conversions, greater audience retention and an increase in revenue.

How will you tell your brand’s story? What platforms will you use to tell the next story?

Let us know in the comments below.

Live Video

How To Utilize Live Broadcast On Social Media

Live broadcasts are the latest trend across the world and are likely to change how you reach out to potential customers on social media. Numerous brands are now using live broadcasting to reach their audience and engage with them in a new way.

If you are looking to get involved in this trend, you should consider how you are going to succeed, as simply starting a live broadcast without careful planning, isn’t going to work.

See our tips below to help you utilize live broadcast on social media.

  1. Choose Your Platform

Instagram is the obvious choice, but there are other platforms you can use such as Periscope and Meerkat. Each has their own, unique audience, so you will need to look at your options and decide which is best for your brand.

  1. Plan Your Content

Carefully plan the content of your broadcast, don’t just jump in as this can result in unclear messages and speech being hard to understand. Instead, spend time deciding what you want to say, how you are going to say it, and when. Perhaps practice in front of the mirror several times to improve your delivery.

  1. Market Your Live Broadcast

If you want people to listen to your live broadcast, you will need to advertise it. Use your other social media channels to market your live broadcast, including links, and promote what you will be talking about during the show to maximize your audience.

  1. Create Innovative Broadcasts

There are many different broadcast formats to choose from to engage with your audience. These include:

  • Question and answer sessions
  • Sharing live events
  • Hosting interviews
  • Talking about how you created a product
  • A behind-the-scenes tour
  • Training
  1. Create A Good Title And Description

One of the best ways to get a substantial number of viewers is to write a perfect title and description. Both should clearly identify the value of your broadcast to your audience. Include power words, be concise, signify urgency and be timely.

  1. Interact With Viewers

If you want viewers to return, then communicate with them. Even a quick hello or answering a question from an audience member while broadcasting can create a truly engaging moment appreciated by all. Remember not to type your response, just talk to them.

Conclusion

Live broadcasts are a new and fantastic way to generate interest in your brand by presenting new content to your audience in real-time. Using the quick tips above, you can utilize broadcasting as a new advertising medium to connect and engage with your audience, and demonstrate how you are different from your competitors.

Do you use live broadcasts? What is your best tip for live broadcasting?

Let me know in the comments below.

Message Typing

Word of mouth is one of the most effective ways to sell. Research has constantly demonstrated that consumers trust the recommendations of their peers more than adverts. In today’s modern world, that often means getting online reviews and mentions by other users.

Being mentioned on social media is particularly effective, especially when the person or brand that mentions you is a social media influencer.

A social media influencer is someone who has the power to change the opinion of those who follow them. Often, they have thousands of followers who regularly read their content, and these followers base their opinions on influencer’s recommendations.

In the MENA region, there are dozens of high-profile social media influencers using a range of social media platforms such as YouTube, Instagram, and Snapchat.

The Influence Of Social Media Influencers

The impact social media influencers can have on an audience is amazing. 71% of UAE residents will take the advice of an influencer before buying a product.It has been found that consumers’ choices of places to eat and fashion, are significantly influenced by online personalities.

In addition, influence marketing can also help to avoid ad blocking, which is used by 41% of internet users, and helps with your site’s SEO as the influencers build backlinks to your business’ website.

Having The Best Relationship With Your Targeting Influencers

When you want to include influencer marketers within your business’ marketing plans, you need to plan ahead. Having an established relationship prior to your campaigns will help you to plan content with your influencers and get better content out to their audience. Think about the brand message and the call-to-action.

At the same time, you need to identify the right influencers for your brand. Having an influencer with an audience that is not right for your business is pointless and will cost you. And with the costs in influence marketing rising, it is important to get the right online celebrity for your brand.

Finally, you should ensure you are offering value to your influencers. Some are paid money, others with products.

What Can An Influencer Do For Your Brand?

Lord & Taylor demonstrated the power of influence marketing when they asked fifty fashion influencers to wear one of their dresses and post an image of it the next day. Within a week, the dress was sold out.

Could you create a similar influence marketing campaign? Do you have any tips for influence marketing campaigns?

Let us know in the comments below.

How To Promote Your Business Using Social Media Best Practices

Social media is a growing influence in the MENA region for delivering content. Nearly two-thirds of the region use social media to acquire news and information. This is despite two-thirds of users feeling sources may not be reliable.

Younger generations are also more likely to trust and use social media as a source for news and information (75% of 18-24-year-olds versus 40% of 45 years and older.) Younger generations also place more trust in social media news.

This means that your business should be able to use social media to gain recognition, generate leads and sell to your target audience.

Best Practices.

The challenge is, how do you implement a social media strategy that matches best practices? Here are some best practices to consider in your social media campaigns.

1. Post Regularly, But Not Too Often

All social media profiles have different optimum levels for publishing on. Facebook and LinkedIn, for example, require only one or two updates per day.
Twitter, on the other hand, needs between six and ten updates per day – depending on your strategy. These updates should also be spread out throughout the day to gain the maximum reach.
With Instagram, you’ll want to be publishing updates between two and four times a day.

2. Use Images, Videos And Audio
Use YouTube to host videos of your brand message and share them on your social media profiles. Updates with rich media have more engagement and reach. In fact, Facebook seems to share content with video more than images.
Most businesses also forget to include video in their Instagram campaigns. This is despite videos and the platform being very popular in the MENA region.

3. Use Direct Messaging
MENA social media users tend to use direct messaging on social media. Direct message usage is greater than email use, therefore, using direct messaging on networks can return real value to your business.
Two great social media network for direct messaging is Snapchat and WhatsApp. They can be used by businesses to provide a relevant and customized message to specific leads.

4. Use Hashtags
Hashtags are a great way for your business to expand its reach, but they are often overused. Use only one or two for maximum effectiveness. Those with three or more tend to have a higher reach but fewer interactions, and it is the latter that is important.

5. Don’t Sell, Communicate

The most important lesson within any social media campaign is not to sell to your audience but to communicate with them. Build trust with your audience by conversing with them, sharing insights, news, and advice. Also, share third party content to demonstrate your community spirit.

Conclusion

Build social media campaigns with power by following the best practices. Usage of social media is strong within the MENA region, and with the right tactics, you have the potential to become a recognized brand.

Do you use social media in your marketing mix? What is your best tactic?

Let us know in the comments below.