The world is becoming more digital every day. Social networks now take up an unprecedented amount of time for customers, and live chat on websites is becoming more popular, so you will need to adapt to meet customer demands. This requires new communication skills that many don’t have.
Here are several tips for you to improve your digital communication and be a leading authority in the digital world.
- Use SMS
Most people have a mobile phone, and the draw of a mobile device buzzing is overwhelming for many. Also, mobile phones are usually on a person, whereas a desktop or landline isn’t.
Therefore, using SMS to communicate with your audience can be very powerful. SMS is also faster to reach customers if there is an emergency.
Don’t delay your response to a message. People expect a message back within a couple of hours on social media or within one day for email.
Even if you don’t have an answer, acknowledge their message, and reassure them you are looking in to their query.
- Use The Many Tools Available
Skype, website chat, Facebook Messenger, SnapChat, etc. there are numerous tools available for your business. If you can’t meet the contact in person, or calling them is difficult, think about what other tools you could use to get the conversation started.
- Check Your Communications
Before pressing the send button on your communications, be sure to proofread them. Too many mistakes from companies end up being viral hits on social media for all the wrong reasons.
There are free tools like Grammarly that can help you identify potential mistakes in your writing.
If you need regular contact with key customers or stakeholders in your company, then set up regular meetings with them to discuss important matters. Keep to those times and ensure others do too.
Keep your communications clear, concise, and modern in today’s digital world. While you might think it is a small part of your business; a mistake can create a significant PR challenge.
How do you communicate with your customers? Do you always respond quickly?
Let us know in the comments below.