How To Utilize Live Broadcast On Social Media

How To Utilize Live Broadcast On Social Media

Live broadcasts are the latest trend across the world and are likely to change how you reach out to potential customers on social media. Numerous brands are now using live broadcasting to reach their audience and engage with them in a new way.

If you are looking to get involved in this trend, you should consider how you are going to succeed, as simply starting a live broadcast without careful planning, isn’t going to work.

See our tips below to help you utilize live broadcast on social media.

  1. Choose Your Platform

Instagram is the obvious choice, but there are other platforms you can use such as Periscope and Meerkat. Each has their own, unique audience, so you will need to look at your options and decide which is best for your brand.

  1. Plan Your Content

Carefully plan the content of your broadcast, don’t just jump in as this can result in unclear messages and speech being hard to understand. Instead, spend time deciding what you want to say, how you are going to say it, and when. Perhaps practice in front of the mirror several times to improve your delivery.

  1. Market Your Live Broadcast

If you want people to listen to your live broadcast, you will need to advertise it. Use your other social media channels to market your live broadcast, including links, and promote what you will be talking about during the show to maximize your audience.

  1. Create Innovative Broadcasts

There are many different broadcast formats to choose from to engage with your audience. These include:

  • Question and answer sessions
  • Sharing live events
  • Hosting interviews
  • Talking about how you created a product
  • A behind-the-scenes tour
  • Training
  1. Create A Good Title And Description

One of the best ways to get a substantial number of viewers is to write a perfect title and description. Both should clearly identify the value of your broadcast to your audience. Include power words, be concise, signify urgency and be timely.

  1. Interact With Viewers

If you want viewers to return, then communicate with them. Even a quick hello or answering a question from an audience member while broadcasting can create a truly engaging moment appreciated by all. Remember not to type your response, just talk to them.


Live broadcasts are a new and fantastic way to generate interest in your brand by presenting new content to your audience in real-time. Using the quick tips above, you can utilize broadcasting as a new advertising medium to connect and engage with your audience, and demonstrate how you are different from your competitors.

Do you use live broadcasts? What is your best tip for live broadcasting?

Let me know in the comments below.

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