Most businesses need a strong content strategy in today’s online world. The Middle East certainly has some intriguing possibilities for media organizations looking to expand their operations. The challenge is that other media companies will also be looking to take advantage of the current, favorable climate.

The Local Opportunities

The Middle East has a large, young population. 65% of the population is under 30, and some countries have a higher proportion of Smartphone penetration than anywhere else in the world.

Also, audiences in MENA spend just as much time online as audiences in Australia, United Kingdom and the United States.

All this time spent online, they are looking for strong content. If your brand can match expectations, then you have the potential to attract large audiences and expand the reach of your media organization.

Developing Strong Content

There are three components of developing strong content in today’s digital market:

  • Content should meet the audience’s wants and expectations.
  • Be delivered on a platform the audience will use.
  • And at a time that the audience will consume it.

As we know that mobile technology and the internet are in high use, content that can be delivered via these platforms. In addition, analytics can tell you when content is most consumed by audiences.

To develop content that meets audience’s wants and expectations can be more challenging. But the best content always has some common components; such as:

  • Create original content. Unoriginal content will result in your search rank being negatively affected.
  • Use strong headlines that include at least a one of these:
    • Actionable promises.
    • Promise to provide answers.
    • Create shock value.
    • Use numbers to quantify your content.
  • Your content must be accurate with all references included. All statistics should have a link.
  • Be engaging and thought-provoking. This can be achieved with the following tactics:
    • Leave the reader with a question.
    • Have a strong introduction that promises to deliver unique information.
    • Tell a story.
  • Include images and videos. The latter is more important as it ranks higher both on search engines and on social media.
    • Images and videos should include your logo.
    • Images should be optimized for mobile use.
  • Be concise in your writing.

If you can create content with these elements; your media organization will have a great future.

How do you create strong content for your media organization? What content tips do you have?

Let us know in the comments below.

Message Typing

Word of mouth is one of the most effective ways to sell. Research has constantly demonstrated that consumers trust the recommendations of their peers more than adverts. In today’s modern world, that often means getting online reviews and mentions by other users.

Being mentioned on social media is particularly effective, especially when the person or brand that mentions you is a social media influencer.

A social media influencer is someone who has the power to change the opinion of those who follow them. Often, they have thousands of followers who regularly read their content, and these followers base their opinions on influencer’s recommendations.

In the MENA region, there are dozens of high-profile social media influencers using a range of social media platforms such as YouTube, Instagram, and Snapchat.

The Influence Of Social Media Influencers

The impact social media influencers can have on an audience is amazing. 71% of UAE residents will take the advice of an influencer before buying a product.It has been found that consumers’ choices of places to eat and fashion, are significantly influenced by online personalities.

In addition, influence marketing can also help to avoid ad blocking, which is used by 41% of internet users, and helps with your site’s SEO as the influencers build backlinks to your business’ website.

Having The Best Relationship With Your Targeting Influencers

When you want to include influencer marketers within your business’ marketing plans, you need to plan ahead. Having an established relationship prior to your campaigns will help you to plan content with your influencers and get better content out to their audience. Think about the brand message and the call-to-action.

At the same time, you need to identify the right influencers for your brand. Having an influencer with an audience that is not right for your business is pointless and will cost you. And with the costs in influence marketing rising, it is important to get the right online celebrity for your brand.

Finally, you should ensure you are offering value to your influencers. Some are paid money, others with products.

What Can An Influencer Do For Your Brand?

Lord & Taylor demonstrated the power of influence marketing when they asked fifty fashion influencers to wear one of their dresses and post an image of it the next day. Within a week, the dress was sold out.

Could you create a similar influence marketing campaign? Do you have any tips for influence marketing campaigns?

Let us know in the comments below.