Most businesses need a strong content strategy in today’s online world. The Middle East certainly has some intriguing possibilities for media organizations looking to expand their operations. The challenge is that other media companies will also be looking to take advantage of the current, favorable climate.

The Local Opportunities

The Middle East has a large, young population. 65% of the population is under 30, and some countries have a higher proportion of Smartphone penetration than anywhere else in the world.

Also, audiences in MENA spend just as much time online as audiences in Australia, United Kingdom and the United States.

All this time spent online, they are looking for strong content. If your brand can match expectations, then you have the potential to attract large audiences and expand the reach of your media organization.

Developing Strong Content

There are three components of developing strong content in today’s digital market:

  • Content should meet the audience’s wants and expectations.
  • Be delivered on a platform the audience will use.
  • And at a time that the audience will consume it.

As we know that mobile technology and the internet are in high use, content that can be delivered via these platforms. In addition, analytics can tell you when content is most consumed by audiences.

To develop content that meets audience’s wants and expectations can be more challenging. But the best content always has some common components; such as:

  • Create original content. Unoriginal content will result in your search rank being negatively affected.
  • Use strong headlines that include at least a one of these:
    • Actionable promises.
    • Promise to provide answers.
    • Create shock value.
    • Use numbers to quantify your content.
  • Your content must be accurate with all references included. All statistics should have a link.
  • Be engaging and thought-provoking. This can be achieved with the following tactics:
    • Leave the reader with a question.
    • Have a strong introduction that promises to deliver unique information.
    • Tell a story.
  • Include images and videos. The latter is more important as it ranks higher both on search engines and on social media.
    • Images and videos should include your logo.
    • Images should be optimized for mobile use.
  • Be concise in your writing.

If you can create content with these elements; your media organization will have a great future.

How do you create strong content for your media organization? What content tips do you have?

Let us know in the comments below.

Increasingly, consumers are using a brand’s online presence to gauge its relevance for providing a solution to their problems, and this could range from a service or a product to an online video.
Having a significant online presence means more visitors and potentially more customers, but your presence needs to be positive to prevent people turning away or not reaching out to your brand at all.
Increasing your presence across the internet is a great way to drive traffic to your website, and there are many effective ways to improve your online presence.
Here are our top three:
1. Search Engine Optimisation
Google, Bing, and other search engines are one of the first places that consumers go to when looking for new products or services. If you don’t have any presence on search engines – then you won’t generate any traffic this way.
Some small businesses can generate as much as 80% of their traffic from search engines, so getting access to this market is important.
The best quick fixes for search engines is to focus on one set of keywords and include it in headings and text on a page’s meta tags.
2. Social Media
Social media is one way to grow interest in your brand by getting your current customers, staff, and business partners to promote and interact with you.
Consumers say that they are likely to trust the recommendation of a peer on social media more than traditional marketing.
Social media is also a great way to display your expertise within a field by sharing useful information.
3. Blogging
Blogging is another way for you to display your expertise and build links to your website. Research has demonstrated that businesses which blog generate more inbound links (that help with SEO) and that audiences trust blogs more than other forms of advertising.
The important element of blogging is not to be too promotional. This comes after a prospect has subscribed to your mailing list and receives promotional emails.
You need to be seen online, and there are three very effective ways to do this. Use these tools well, and you will likely see more traffic to your website and more leads being generated.
How do you grow your online presence? What results do you see from your efforts?
Let me know in the comments below.