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The internet has provided the opportunity not just for organizations to create a brand, but for individuals to imprint their own brand upon the world and part of the reason for this is that more people are now buying from the person rather than a nameless corporation.
Evidence of this can be seen in how YouTube and Instagram stars have risen to fame.
The importance to consumers of their product/service research is also evident. Should consumers learn your name from a friend or family member, many are likely to search for you on Google. If they don’t see what they like, they won’t buy from you.
Also, a personal brand is more convincing than a corporate brand in many industries. Especially in the fashion industry. They offer consumers a real person to speak to, and this can help to build trust.
So, what are the secrets to building a personal brand?
1. Professional Image Everywhere
One of the first things to do is to ensure you have professional images on your social media profiles. This includes removing controversial content and any potentially embarrassing images.
Images that are months or years old on social media can come back to haunt you, so take no chances.
2. Continue To Be A Student In Your Industry
New information and knowledge is always available in every industry. If you want to have a strong personal brand, you need to be aware of the latest trends and news in your industry and report on them as soon as they break.
Any delay lessens the impact your personal brand has. To help you, regularly read industry and general news sites.
3. Communicate With Related Journalists
Identify and communicate with journalists who write articles in your industry. Get them to see you as an industry expert, so you are the first one they’ll call when they need an expert’s quote. This enables you to gain creditability.
You can use services like HARO or reach out to journalists yourself.
4. Be Authentic
There is nothing more important than to be yourself. If you aren’t, then people are going to notice, and this could be detrimental to your brand.
Conclusion
Creating a personal brand is important. It can help you sell more products/services and be more convincing than a corporate brand image. Remember the secrets to building a personal brand, and you’ll reap the rewards.
How have you built your personal brand? What tips do you have?
Let us know in the comments below.