Digital media is a significant part of today’s modern world. It can also make or break your business. With the competition on the internet, it can be challenging to see how you can win in such a crowded marketing space.

So here are our 7 digital media tricks you can’t live without which will propel your business to the next level.

  1. Post Consistently – create a strategy and give an indication of how often you will create updates. Keep to your schedule as it installs a sense of reliability and professionalism about your brand.
  2. Use Images – don’t think that text alone is satisfactory. Images can make a big difference, when they are included on blogs, landing pages and social media updates, conversions, and engagement increase.
  3. Use Video – Video is also important in today’s digital media. It helps to pass on your message in a clear and concise manner. Videos are also great for SEO and engagement rates.
  4. Don’t Upload Videos Onto Your Website – This can slow your website down which will harm your page rank and user experience. Instead, use a third-party application like YouTube or Vimeo to host your video.
  5. Cross Promote – It can take up to seven (or more) interactions for your audience to eventually convert. If you are relying on one digital media platform to do this, you’ll lose a lot of leads quickly. Instead, cross promote and use each platform for a different part of your sales process.
  6. Segregate Your Audience – Your audience is important, but ensure you are reaching the right people in that audience with each piece of communication. There is no point in talking to parents with girls about boy shoes. Learn to segregate users based on behaviors and see marketing costs fall, and retention of leads increase.
  7. Don’t Forget Cart Abandonment – When you sell on a website you’ll lose some customers. However, you can reclaim them by using cart abandonment to bring them back. Some research says this can bring back about two-thirds of customers who abandon their cart online.


Digital media can be the lifeblood of your business. You just need to ensure you are using the right tools to get ahead of the competition.

What are your top digital media tips? What tips have you not tried?

Let me know in the comments below.

Getting noticed online is important and with today’s choice of marketing platforms – there are many strategies open to small businesses. While many will lead to some success, there are only a few that will allow you to become a viral hit, with a little luck. A viral hit will almost guarantee business success.

So, what are the top digital media strategies?

  1. The Importance Of Visuals

Images are processed much faster than words and is critical to how your brand is received by audiences. Think about how United Airlines have been affected by the images of the passenger being forced off the plane. The image has gone viral and damaged their reputation.

Images you develop can also have a profound effect. Remember to create regular images for posting on Facebook and Instagram. Take images with customers or during the production process of your product.

Also consider developing infographics, memes and other images.

  1. User-Generated Content

Al Arabiya is arguably the most visited Arab website. The news site has grown in popularity because it has developed a strategy for users to broadcast their videos to their audience.

User-generated content is one of the best ways to encourage loyalty and interaction. It can also help increase your reach as those that contribute will want to share their content with their friends.

Ask audiences to share their videos, photos or stories with you to publish across social media. You could even create a video or photo competition to encourage greater interaction with the help of gamification.

  1. Be Active, Always

Social media is changing audience expectations. Online users now think brands should be responding in near real-time to their questions, complaints, and other comments. This can cause a considerable drain on your resources, but it is an important consideration.

Using tools like Hootsuite will allow you to monitor three or more social media profiles, for free, to help you keep up-to-date with your brand’s mentions on social networks.

By being active and responding, you can demonstrate you are a better brand than that of your competitors.


If you want to be a success, you should ensure your audience is integrated into your marketing plans and using visual updates. These two criteria might be challenging, but with the right push and a little luck, it can turn a small business into a viral hit.

What is your top digital media strategy? What has gone viral for you before?

Let me know in the comments below.

When it comes to maintaining a high profile on social media, or within your industry, you need to keep up-to-date with social trends.

This can be challenging when you are engrossed in your work and perhaps don’t spend much time watching or reading current news or researching new trends.

However, there are lots of tools available that can help you stay informed of the latest social trends without wasting time. Here are the best tools available:

  1. Listen To Podcasts When Travelling

One of the easiest ways to stay apprised of the latest trends is to listen to high-profile podcasts.

These can be downloaded and listened to on the move so you won’t have to take any time away from other tasks. You could listen to these Podcasts while commuting or in the evening.

Podcasts are also free to subscribe to.

  1. Subscribe To News Aggregator Sites

Whatever industry you are in, there will be a news aggregator site which you can arrange to have send you an email, once daily, of the latest content submitted to the site.

This gives you an insight into currently trending content, and therefore, what topics are becoming popular.

While you will need to spend time reading these, it will save you significant time in identifying what you need to read.

  1. Your Online Performance

Sometimes, how audiences are responding to your content or products can indicate the latest trends. If one bestselling product begins to not sell well, then something has changed.

This is a useful technique for those who sell ebooks or use a lot of content. You can see what topics people are reading about and base future publications on those trends.

You could also use Google Dashboard, to determine what terms people are using to reach your website address.

This not only tells you the numbers of people using each term but also what variance there is in their search terms.


Being up-to-date with the latest social trends allows you to maintain relevance to your audience. But you should do your research. There are a few quick and simple tricks to use to help you if you are busy, but these aren’t the only ones.

What tips do you have for keeping up-to-date with the latest social trends? What tools do you use?

Let us know in the comments below