Digital media is a significant part of today’s modern world. It can also make or break your business. With the competition on the internet, it can be challenging to see how you can win in such a crowded marketing space.

So here are our 7 digital media tricks you can’t live without which will propel your business to the next level.

  1. Post Consistently – create a strategy and give an indication of how often you will create updates. Keep to your schedule as it installs a sense of reliability and professionalism about your brand.
  2. Use Images – don’t think that text alone is satisfactory. Images can make a big difference, when they are included on blogs, landing pages and social media updates, conversions, and engagement increase.
  3. Use Video – Video is also important in today’s digital media. It helps to pass on your message in a clear and concise manner. Videos are also great for SEO and engagement rates.
  4. Don’t Upload Videos Onto Your Website – This can slow your website down which will harm your page rank and user experience. Instead, use a third-party application like YouTube or Vimeo to host your video.
  5. Cross Promote – It can take up to seven (or more) interactions for your audience to eventually convert. If you are relying on one digital media platform to do this, you’ll lose a lot of leads quickly. Instead, cross promote and use each platform for a different part of your sales process.
  6. Segregate Your Audience – Your audience is important, but ensure you are reaching the right people in that audience with each piece of communication. There is no point in talking to parents with girls about boy shoes. Learn to segregate users based on behaviors and see marketing costs fall, and retention of leads increase.
  7. Don’t Forget Cart Abandonment – When you sell on a website you’ll lose some customers. However, you can reclaim them by using cart abandonment to bring them back. Some research says this can bring back about two-thirds of customers who abandon their cart online.

Conclusion

Digital media can be the lifeblood of your business. You just need to ensure you are using the right tools to get ahead of the competition.

What are your top digital media tips? What tips have you not tried?

Let me know in the comments below.

When it comes to maintaining a high profile on social media, or within your industry, you need to keep up-to-date with social trends.

This can be challenging when you are engrossed in your work and perhaps don’t spend much time watching or reading current news or researching new trends.

However, there are lots of tools available that can help you stay informed of the latest social trends without wasting time. Here are the best tools available:

  1. Listen To Podcasts When Travelling

One of the easiest ways to stay apprised of the latest trends is to listen to high-profile podcasts.

These can be downloaded and listened to on the move so you won’t have to take any time away from other tasks. You could listen to these Podcasts while commuting or in the evening.

Podcasts are also free to subscribe to.

  1. Subscribe To News Aggregator Sites

Whatever industry you are in, there will be a news aggregator site which you can arrange to have send you an email, once daily, of the latest content submitted to the site.

This gives you an insight into currently trending content, and therefore, what topics are becoming popular.

While you will need to spend time reading these, it will save you significant time in identifying what you need to read.

  1. Your Online Performance

Sometimes, how audiences are responding to your content or products can indicate the latest trends. If one bestselling product begins to not sell well, then something has changed.

This is a useful technique for those who sell ebooks or use a lot of content. You can see what topics people are reading about and base future publications on those trends.

You could also use Google Dashboard, to determine what terms people are using to reach your website address.

This not only tells you the numbers of people using each term but also what variance there is in their search terms.

Conclusion

Being up-to-date with the latest social trends allows you to maintain relevance to your audience. But you should do your research. There are a few quick and simple tricks to use to help you if you are busy, but these aren’t the only ones.

What tips do you have for keeping up-to-date with the latest social trends? What tools do you use?

Let us know in the comments below

Most businesses need a strong content strategy in today’s online world. The Middle East certainly has some intriguing possibilities for media organizations looking to expand their operations. The challenge is that other media companies will also be looking to take advantage of the current, favorable climate.

The Local Opportunities

The Middle East has a large, young population. 65% of the population is under 30, and some countries have a higher proportion of Smartphone penetration than anywhere else in the world.

Also, audiences in MENA spend just as much time online as audiences in Australia, United Kingdom and the United States.

All this time spent online, they are looking for strong content. If your brand can match expectations, then you have the potential to attract large audiences and expand the reach of your media organization.

Developing Strong Content

There are three components of developing strong content in today’s digital market:

  • Content should meet the audience’s wants and expectations.
  • Be delivered on a platform the audience will use.
  • And at a time that the audience will consume it.

As we know that mobile technology and the internet are in high use, content that can be delivered via these platforms. In addition, analytics can tell you when content is most consumed by audiences.

To develop content that meets audience’s wants and expectations can be more challenging. But the best content always has some common components; such as:

  • Create original content. Unoriginal content will result in your search rank being negatively affected.
  • Use strong headlines that include at least a one of these:
    • Actionable promises.
    • Promise to provide answers.
    • Create shock value.
    • Use numbers to quantify your content.
  • Your content must be accurate with all references included. All statistics should have a link.
  • Be engaging and thought-provoking. This can be achieved with the following tactics:
    • Leave the reader with a question.
    • Have a strong introduction that promises to deliver unique information.
    • Tell a story.
  • Include images and videos. The latter is more important as it ranks higher both on search engines and on social media.
    • Images and videos should include your logo.
    • Images should be optimized for mobile use.
  • Be concise in your writing.

If you can create content with these elements; your media organization will have a great future.

How do you create strong content for your media organization? What content tips do you have?

Let us know in the comments below.

Increasingly, consumers are using a brand’s online presence to gauge its relevance for providing a solution to their problems, and this could range from a service or a product to an online video.
Having a significant online presence means more visitors and potentially more customers, but your presence needs to be positive to prevent people turning away or not reaching out to your brand at all.
Increasing your presence across the internet is a great way to drive traffic to your website, and there are many effective ways to improve your online presence.
Here are our top three:
1. Search Engine Optimisation
Google, Bing, and other search engines are one of the first places that consumers go to when looking for new products or services. If you don’t have any presence on search engines – then you won’t generate any traffic this way.
Some small businesses can generate as much as 80% of their traffic from search engines, so getting access to this market is important.
The best quick fixes for search engines is to focus on one set of keywords and include it in headings and text on a page’s meta tags.
2. Social Media
Social media is one way to grow interest in your brand by getting your current customers, staff, and business partners to promote and interact with you.
Consumers say that they are likely to trust the recommendation of a peer on social media more than traditional marketing.
Social media is also a great way to display your expertise within a field by sharing useful information.
3. Blogging
Blogging is another way for you to display your expertise and build links to your website. Research has demonstrated that businesses which blog generate more inbound links (that help with SEO) and that audiences trust blogs more than other forms of advertising.
The important element of blogging is not to be too promotional. This comes after a prospect has subscribed to your mailing list and receives promotional emails.
Conclusion
You need to be seen online, and there are three very effective ways to do this. Use these tools well, and you will likely see more traffic to your website and more leads being generated.
How do you grow your online presence? What results do you see from your efforts?
Let me know in the comments below.

Live Video

How To Utilize Live Broadcast On Social Media

Live broadcasts are the latest trend across the world and are likely to change how you reach out to potential customers on social media. Numerous brands are now using live broadcasting to reach their audience and engage with them in a new way.

If you are looking to get involved in this trend, you should consider how you are going to succeed, as simply starting a live broadcast without careful planning, isn’t going to work.

See our tips below to help you utilize live broadcast on social media.

  1. Choose Your Platform

Instagram is the obvious choice, but there are other platforms you can use such as Periscope and Meerkat. Each has their own, unique audience, so you will need to look at your options and decide which is best for your brand.

  1. Plan Your Content

Carefully plan the content of your broadcast, don’t just jump in as this can result in unclear messages and speech being hard to understand. Instead, spend time deciding what you want to say, how you are going to say it, and when. Perhaps practice in front of the mirror several times to improve your delivery.

  1. Market Your Live Broadcast

If you want people to listen to your live broadcast, you will need to advertise it. Use your other social media channels to market your live broadcast, including links, and promote what you will be talking about during the show to maximize your audience.

  1. Create Innovative Broadcasts

There are many different broadcast formats to choose from to engage with your audience. These include:

  • Question and answer sessions
  • Sharing live events
  • Hosting interviews
  • Talking about how you created a product
  • A behind-the-scenes tour
  • Training
  1. Create A Good Title And Description

One of the best ways to get a substantial number of viewers is to write a perfect title and description. Both should clearly identify the value of your broadcast to your audience. Include power words, be concise, signify urgency and be timely.

  1. Interact With Viewers

If you want viewers to return, then communicate with them. Even a quick hello or answering a question from an audience member while broadcasting can create a truly engaging moment appreciated by all. Remember not to type your response, just talk to them.

Conclusion

Live broadcasts are a new and fantastic way to generate interest in your brand by presenting new content to your audience in real-time. Using the quick tips above, you can utilize broadcasting as a new advertising medium to connect and engage with your audience, and demonstrate how you are different from your competitors.

Do you use live broadcasts? What is your best tip for live broadcasting?

Let me know in the comments below.

Message Typing

Word of mouth is one of the most effective ways to sell. Research has constantly demonstrated that consumers trust the recommendations of their peers more than adverts. In today’s modern world, that often means getting online reviews and mentions by other users.

Being mentioned on social media is particularly effective, especially when the person or brand that mentions you is a social media influencer.

A social media influencer is someone who has the power to change the opinion of those who follow them. Often, they have thousands of followers who regularly read their content, and these followers base their opinions on influencer’s recommendations.

In the MENA region, there are dozens of high-profile social media influencers using a range of social media platforms such as YouTube, Instagram, and Snapchat.

The Influence Of Social Media Influencers

The impact social media influencers can have on an audience is amazing. 71% of UAE residents will take the advice of an influencer before buying a product.It has been found that consumers’ choices of places to eat and fashion, are significantly influenced by online personalities.

In addition, influence marketing can also help to avoid ad blocking, which is used by 41% of internet users, and helps with your site’s SEO as the influencers build backlinks to your business’ website.

Having The Best Relationship With Your Targeting Influencers

When you want to include influencer marketers within your business’ marketing plans, you need to plan ahead. Having an established relationship prior to your campaigns will help you to plan content with your influencers and get better content out to their audience. Think about the brand message and the call-to-action.

At the same time, you need to identify the right influencers for your brand. Having an influencer with an audience that is not right for your business is pointless and will cost you. And with the costs in influence marketing rising, it is important to get the right online celebrity for your brand.

Finally, you should ensure you are offering value to your influencers. Some are paid money, others with products.

What Can An Influencer Do For Your Brand?

Lord & Taylor demonstrated the power of influence marketing when they asked fifty fashion influencers to wear one of their dresses and post an image of it the next day. Within a week, the dress was sold out.

Could you create a similar influence marketing campaign? Do you have any tips for influence marketing campaigns?

Let us know in the comments below.

How To Promote Your Business Using Social Media Best Practices

Social media is a growing influence in the MENA region for delivering content. Nearly two-thirds of the region use social media to acquire news and information. This is despite two-thirds of users feeling sources may not be reliable.

Younger generations are also more likely to trust and use social media as a source for news and information (75% of 18-24-year-olds versus 40% of 45 years and older.) Younger generations also place more trust in social media news.

This means that your business should be able to use social media to gain recognition, generate leads and sell to your target audience.

Best Practices.

The challenge is, how do you implement a social media strategy that matches best practices? Here are some best practices to consider in your social media campaigns.

1. Post Regularly, But Not Too Often

All social media profiles have different optimum levels for publishing on. Facebook and LinkedIn, for example, require only one or two updates per day.
Twitter, on the other hand, needs between six and ten updates per day – depending on your strategy. These updates should also be spread out throughout the day to gain the maximum reach.
With Instagram, you’ll want to be publishing updates between two and four times a day.

2. Use Images, Videos And Audio
Use YouTube to host videos of your brand message and share them on your social media profiles. Updates with rich media have more engagement and reach. In fact, Facebook seems to share content with video more than images.
Most businesses also forget to include video in their Instagram campaigns. This is despite videos and the platform being very popular in the MENA region.

3. Use Direct Messaging
MENA social media users tend to use direct messaging on social media. Direct message usage is greater than email use, therefore, using direct messaging on networks can return real value to your business.
Two great social media network for direct messaging is Snapchat and WhatsApp. They can be used by businesses to provide a relevant and customized message to specific leads.

4. Use Hashtags
Hashtags are a great way for your business to expand its reach, but they are often overused. Use only one or two for maximum effectiveness. Those with three or more tend to have a higher reach but fewer interactions, and it is the latter that is important.

5. Don’t Sell, Communicate

The most important lesson within any social media campaign is not to sell to your audience but to communicate with them. Build trust with your audience by conversing with them, sharing insights, news, and advice. Also, share third party content to demonstrate your community spirit.

Conclusion

Build social media campaigns with power by following the best practices. Usage of social media is strong within the MENA region, and with the right tactics, you have the potential to become a recognized brand.

Do you use social media in your marketing mix? What is your best tactic?

Let us know in the comments below.