Word of mouth is one of the most effective ways to sell. Research has constantly demonstrated that consumers trust the recommendations of their peers more than adverts. In today’s modern world, that often means getting online reviews and mentions by other users.
Being mentioned on social media is particularly effective, especially when the person or brand that mentions you is a social media influencer.
A social media influencer is someone who has the power to change the opinion of those who follow them. Often, they have thousands of followers who regularly read their content, and these followers base their opinions on influencer’s recommendations.
In the MENA region, there are dozens of high-profile social media influencers using a range of social media platforms such as YouTube, Instagram, and Snapchat.
The Influence Of Social Media Influencers
The impact social media influencers can have on an audience is amazing. 71% of UAE residents will take the advice of an influencer before buying a product.It has been found that consumers’ choices of places to eat and fashion, are significantly influenced by online personalities.
In addition, influence marketing can also help to avoid ad blocking, which is used by 41% of internet users, and helps with your site’s SEO as the influencers build backlinks to your business’ website.
Having The Best Relationship With Your Targeting Influencers
When you want to include influencer marketers within your business’ marketing plans, you need to plan ahead. Having an established relationship prior to your campaigns will help you to plan content with your influencers and get better content out to their audience. Think about the brand message and the call-to-action.
At the same time, you need to identify the right influencers for your brand. Having an influencer with an audience that is not right for your business is pointless and will cost you. And with the costs in influence marketing rising, it is important to get the right online celebrity for your brand.
Finally, you should ensure you are offering value to your influencers. Some are paid money, others with products.
What Can An Influencer Do For Your Brand?
Lord & Taylor demonstrated the power of influence marketing when they asked fifty fashion influencers to wear one of their dresses and post an image of it the next day. Within a week, the dress was sold out.
Could you create a similar influence marketing campaign? Do you have any tips for influence marketing campaigns?
Let us know in the comments below.