When it comes to maintaining a high profile on social media, or within your industry, you need to keep up-to-date with social trends.
This can be challenging when you are engrossed in your work and perhaps don’t spend much time watching or reading current news or researching new trends.
However, there are lots of tools available that can help you stay informed of the latest social trends without wasting time. Here are the best tools available:
- Listen To Podcasts When Travelling
One of the easiest ways to stay apprised of the latest trends is to listen to high-profile podcasts.
These can be downloaded and listened to on the move so you won’t have to take any time away from other tasks. You could listen to these Podcasts while commuting or in the evening.
Podcasts are also free to subscribe to.
- Subscribe To News Aggregator Sites
Whatever industry you are in, there will be a news aggregator site which you can arrange to have send you an email, once daily, of the latest content submitted to the site.
This gives you an insight into currently trending content, and therefore, what topics are becoming popular.
While you will need to spend time reading these, it will save you significant time in identifying what you need to read.
- Your Online Performance
Sometimes, how audiences are responding to your content or products can indicate the latest trends. If one bestselling product begins to not sell well, then something has changed.
This is a useful technique for those who sell ebooks or use a lot of content. You can see what topics people are reading about and base future publications on those trends.
You could also use Google Dashboard, to determine what terms people are using to reach your website address.
This not only tells you the numbers of people using each term but also what variance there is in their search terms.
Being up-to-date with the latest social trends allows you to maintain relevance to your audience. But you should do your research. There are a few quick and simple tricks to use to help you if you are busy, but these aren’t the only ones.
What tips do you have for keeping up-to-date with the latest social trends? What tools do you use?
Let us know in the comments below