Images have always been important for business ,social media campaigns. Content with images has a much higher engagement rate and encourages audiences to click through when attached to a link.
This is not surprising. An image can be processed 60,000 times faster than text, and can convey more emotion and context.
Social media platforms recognize the power of visual storytelling. For example, last year, Twittermade images exempt from the character counts in Tweets to encourage more people to use images as part of their tweets.
A Storytelling Success
Another demonstration of how visuals have become a cornerstone of social media, is the growth of visual-based social media channels. Instagram and Snapchat are two examples that are very popular in the MENA area.
But it isn’t just about having an image attached to a link or a message. Visuals work best on social media when they are used in conjunction with storytelling. Audiences respond and interact with stories because they want to feel they are part of something bigger. It empowers them and encourages loyalty.
Storytelling is such a successful strategy because it stimulates certain areas of the brain which increase happiness and satisfy social needs.
Combining The Two
Combining the two seems natural. A story being told via images and video is more engaging and satisfying, and there are many ways to tell stories through social media. For instance, you could create video podcasts about how your product is created, the foundation of your brand, or how you support clients.
Not Just On Social Media
Of course, you can’t just limit your storytelling to social media. Your website and blog are great locationsfor telling a story. Your ‘about us’ page can tell the story of your foundation, while product descriptions can develop the backstory for products.
Use text, images and video to create rich media content which is easier for your audience to absorb.
Storytelling and visuals go together and can yield great results. This doesn’t have to be limited to social media, but can be incorporated into much of your marketing.
The results will be better conversions, greater audience retention and an increase in revenue.
How will you tell your brand’s story? What platforms will you use to tell the next story?
Let us know in the comments below.